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[NEWS] Geely appoints former Bentley design chief

Geely appoints former Bentley design chief

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The 59-year-old German car designer will replace Peter Horbury, who moves to Group Lotus

Geely Auto Group has appointed former Bentley design chief Stefan Sielaff as its vice-president of global design, confirming rumours that had persisted since earlier this year.

Sielaff, who has previously worked with Mercedes-Benz and Audi before moving to Bentley in 2015, will replace Peter Horbury, who moves to Group Lotus as senior vice-president of design.

The 59-year-old German car designer will oversee Geely’s portfolio of brands, including Geely Auto, Geometry, Lynk&Co and Zeekr.

Sielaff’s previous work includes overseeing the design of the Bentley Bentayga and the current-generation Audi A1 Sportback and Audi A7 Sportback models.

Zhejiang Geely Holding Group president An Conghui said: “We're highly appreciative of Peter Horbury’s contribution and dedication to Geely over the past decade. Peter led one of the most creative global teams in the automotive industry and helped Geely to redefine its brand image globally.

“We also warmly welcome Stefan Sielaff to the Geely family. We believe that his years of design experience will further enhance Geely Auto Group portfolio of brands with the ultimate goal of providing the best products to consumers.”

Horbury joined Geely Auto Group in 2011 as executive vice-president of design, contributing to the Geely 3.0 era of products that the Chinese firm says helped to redesign its brand worldwide.

The 72-year-old Brit was awarded Autocar's Lifetime Achievement Award in 2020.


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